Hard discount: grocery products at low, low prices

Our hard discount stores offer a reduced range at discount prices – around 20% lower than major brands – in surface areas ranging from 200 to 1,000 sq.m for Dia stores with a parking lot. The range mainly comprises Dia-branded food products plus a small selection of established, major brand items. The group’s hard discount stores have extensive expertise in the retailing of fruit and vegetables, offering a range of quality fresh products at attractive prices. In France, Ed constantly seeks to develop its concept to improve its performance. Its stores now cover everything a family needs, with between 1,500 and 1,800 food listings plus a limited number of essential personal care and cleaning products.